Two classic promotional signs serving Pensacola Beach, Florida, are landmarks in American tourism promotion.
One is the Pensacola Beach directional sign along Gulf Breeze Parkway, which confirms to drivers that they are getting close to white sand and splashing surf.
The 1960s-era sign — which has been moved, repaired and upgraded over the decades — sports lots of neon and a curving sailfish with a fin of orange, yellow and gold. Its retro look fits right in with much of today’s design schemes.
The other is a giant, multi-color beach ball that is the size of a municipal water tank because, well, it started off as a municipal water tank. It towers over Casino Beach and is in uncounted thousands of family photo albums.
Both signs point the way to this weekend’s Taste of the Beach food festival.
(Information about all aspects of the Pensacola Bay Area is at VisitPensacola.)